IT4Fashion is one of the most important events for IT technologies in the fashion industry in Europe, and this year 500 registered visitors from different countries came to Florence for the event.

The event is structured through case studies presentations, panel debates illustrated by the major companies operating in the fashion industry, and an exhibition area dedicated to breakthrough and innovative products – both software than hardware – able to support to the entire product lifecycle. The topics of the case studies may range from the product development phase (New Product Development or NPD) to the area of Customer Relationship Management (CRM), from ERPs to SCM software, from business intelligence tools to software measuring customer experience, from Virtual Design to 3D & 2D platforms coming together.

eBIZ 4.0 and its results were presented in an innovative project round table. In particular, eBIZ 4.0 partner, Kyklos, presented its products adopting eBIZ and pointed out how the right time has come for fashion brands to use eBIZ: “brands’ huge investments in planning and management optimisation tools must rely on complete and faithful data from their supply chains at a reasonable cost; it is time for the common standardised language eBIZ”.


The IT4Fashion event is organised by the research laboratory Logislab of the University of Florence.